Not surprisingly, romantic standards such as candy and flowers are still among the most popular Valentine’s gifts given. Flowers are still number one among men, while women prefer to give greeting cards or candy to their spouses, friends or family members.
Here are the percentages of what American men and women over age 18 gave in 2014.
An evening out
What people are spending
The NRF did a Valentine’s Day Consumer Spending Survey https://nrf.com/media/press-releases/cupid-shower-americans-jewelry-candy-this-valentines-day last year, conducted by Prosper Insights and Analytics. According to the results, the average person celebrating Valentine’s Day planned to spend $142.31 on candy, flowers, apparel and more, up from $133.91 in 2014, and total spending was expected to reach almost $19 billion.
While most (53.2%) plan to buy candy for the sweet holiday, spending a total of $1.7 billion, one in five (21.1%) plans to buy jewelry for a total of $4.8 billion, the highest amount seen since NRF began tracking spending on Valentine’s gifts in 2010.
Additionally, 37.8 percent will buy flowers, spending a total of $2.1 billion, and more than one-third (35.1%) will spend on plans for a special night out, including movies and restaurants, totaling $3.6 billion. Celebrants will also spend nearly $2 billion on clothing and $1.5 billion on the gift that keeps on giving: gift cards.
The survey found nine in 10 (91%) plan to treat their significant others/spouses to something special for the consumer holiday, with plans to spend an average of $87.94 on them, up from $78.09 last year. Additionally, 58.7 percent will spend an average of $26.26 on other family members and $6.30 on children’s classmates/teachers. A record one in five (21.2%) say they will include Fluffy and Fido in their Valentine’s Day gift-giving plans, looking to spend a mere $5.28 on average – which equates to a whopping $703 million on pint-sized gifts of all varieties.
Discount (35.2%) and department stores (36.5%) will be among the most visited locations for those looking for the perfect Valentine’s Day gift, as will specialty stores (19.4%) and florists (18.7%). One-quarter (25.1%) say they will shop online and 13.3 percent will shop at a local or small business to find something unique for their loved one.
Men will spend nearly double what women plan to spend ($190.53 versus $96.58 on average, respectively.) Additionally, adults 25 to 34 will outspend other age groups at an average of $213.04; 35 to 44 year olds will spend an average of $176.21, and 18 to 24 year olds will spend an average of $168.95.
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